CAPTAIN’S ESSENTIALS:
PASSION AND EXPERTISE FOR MEN’S SKIN & HAIR
“The idea of daring to take a new step and use my knowledge from many years of experience for developing a special product line, had been maturing in my mind for several years”, says Captain’s Essentials founder A. Al-Musawi.
After 17 years of working with men’s hair and skin and after opening his successful Captain’s Barber Shop in Düsseldorf in 2015 – which quickly became the talk of the town even beyond city limits, he decided to make his vision a reality.
Turning the vision into a reality
It’s often said that the first step is always the hardest, but a start-up is full of challenges and fraught with setbacks.
Ahmed Al-Musawi built up the Captain’s Essentials brand from start to finish, and despite diverse adversities he kept sight of his vision and stayed the course.
The story of Captain’s Essentials began with the Captain’s Barbershop in Düsseldorf. With this shop he had actually reached his goal in life. So why dare something new?
His professional work in the barbershop had already brought him in contact with major brand labels such as Louis Vuitton, as well as other big names. His barbershop was made famous as the backdrop for numerous advertising campaigns, for example for Davidoff and Schwarzkopf. These ads were published in various high-circulation newspapers and magazines.
But after 15 years in the barbershop business it was time to start something new. Above all it was his enduring vision of a range of unique hair and skincare products for men and his dream of bringing the brand all the way to the international market.
So he made the decision to establish his own label. A brand that would unite his passion and dedication for his profession with his wealth of knowledge gained through many years of experience. Because care products for men can be so much more than just another product on the market. They can set new standards.
The next logical step for him was to develop a high-quality line of men’s care products that contains many excellent components yet is reasonably priced. In other words, a unique hair and skincare line, developed by Ahmed Al-Musawi himself and containing valuable raw materials sourced from nature which produce noticeable effects. Authentic products that keep the promises they make.
What’s so special about Captain’s Essentials?
Knowing the special needs of men’s hair and skin like Ahmed Al-Musawi does, and finding solutions based on highly effective ingredients, led to a successful collaboration with a renowned German laboratory that continued for more than three years.
These products have the mission of regenerating hair growth in men and also rejuvenating and moisturizing men’s skin with natural, high-quality raw materials and ingredients.
The result was a line of care products that are specially formulated for stylish and at the same time care-conscious men who want to take good care of their hair and skin. For example, Captain’s Essentials Shampoo with precious argan oil for regenerating the hair & scalp and arginine for strengthening the hair and stimulating hair growth.
The formula of Captain’s Essentials Face Cream contains an over 20 % portion of natural aloe vera juice, which soothes skin irritations and pustules, especially after shaving or beard growth, and infuses the skin with an intensive surge of moisture. Thanks to a complex of short-chain and long-chain hyaluronic acids, the skin is firmed and rejuvenated.
The message: It’s all about the ingredients!
This product line was developed for the modern man of today, who is not only style-conscious but also endeavours to maintain a healthy work-life-balance.
The customer who buys a product from Captain’s Essential knows that behind the men’s care products is someone with a high level of competence, who spent over three years developing the line. Not some huge conglomeration with an unlimited marketing budget.
This is what differentiates Captain’s Essentials from other products. The high-quality components and ingredients from natural sources alone speak for themselves.
Naturally the story continues!
The three care products from Captain’s Essentials were just the start for A. Al-Musawi. He would like to invest his love, knowledge, experience and passion to develop further excellent and affordable products for men. Products that are as yet not available in the market. But at this point all that can be said is this: Our customers can look forward to some exciting new developments!
Exclusive men's care products for the discerning man
